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When it came to customer support, Zara was ahead of the curve.
It was one of the first companies to recognise that a new smartphone was going to be a big deal.
The retailer has made huge strides since then, becoming one of Apple’s biggest brands, selling products at a faster pace than any other major brand.
The latest launch, ZARA Touch, is the latest step in that journey.
But that’s not all.
Zara has recently launched an app called Zara Customer Service, a way to make its customers feel more connected and personal.
“What we’re trying to do with customer service is make customers feel like they’re actually part of our company,” CEO Steve Killebrew told the Financial Times.
In addition to the touch-friendly interface, ZRAC features a range of new features, including a new feature that lets customers track their progress and how they’re doing.
For example, a customer can create an account with a contact to give them feedback on their shopping, shopping experience or whatever it is they’re looking for.
Zara also unveiled the first-ever virtual shopping experience for mobile devices.
It is designed to work with devices running Android, iOS or Windows.
While Zara’s latest move was initially focused on mobile devices, the company is also looking to take on the likes of Amazon and Target in a bigger way.
In addition to its flagship stores, Zazies online stores and online shop are also expanding across more of its stores.
Zazys first retail store in China, Zastan in Shanghai, opened in December.
Zashan in Guangzhou and Zaremba in Guangdong are the company’s main online stores.
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